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Our Story: The HR Service You Dreamed You Had

It’s no secret, I’ve crossed over the land of corporate burnout and came out the other side successfully, albeit with lots of challenges and lessons along the way that has been my foundation to grow into a conscious leader.


I made it my mission to provide not just my personal experiences - also the best models and practices out there when it comes to overcoming what I like to call one’s own purpose awakening.


I believe it’s a trial by fire and a rites of passage in a way for leaders to awaken and become more conscious asking questions like:


  • What’s my purpose?
  • Who am I, really?
  • How do I fully awaken the potential inside me to make a difference to the people, causes and communities important to me?
  • Can I have a career that I can be passionate about?


And if you are working for an organization that sees you as just an employee and someone to maximize their investment on, most of the leaders in your organization will think you’re nuts!


(Existential crisis level nuts)


While navigating this is a very personal, rewarding and enlightening path, what I learned is it doesn’t have to be difficult.


You don’t have to have a heart attack, health, financial or relationship breakdown to realize it.


You don’t have to actively go to war with your organization.


You don’t even have to rage quit and go on a sabbatical.


You don’t even have to hit the ground hard at maximum velocity and bounce back up in some rise from the ashes story.


That’s painful to you mentally, emotionally and financially.


What I’ve developed is a process that can make this journey fun, exciting and a tremendously liberating experience!


Now just a little more backstory...


At the core of what HR stands for in a “non-conscious company”, it’s core role is to ensure that employees remain an asset to a business with such functions as hiring, compensation, performance appraisals, payroll, training, etc.


The “top” leaders themselves usually aren’t very conscious themselves and that’s why they see the company as just tools to their strategies to make more money or achieve some purpose.


It’s a trickle down organizing effect of efficiency and command and control. As such, HR plays an incredible administrative role in these organizations.


That’s not a good or bad thing. It’s been responsible for our unprecedented material prosperity for the last century at the expense of our environmental and emotional well-being as a society.


It’s as simple as that. No fluff. Raw truth.


That's it.


Now is it evolving? Sure.


Here’s the predicament.


It’s difficult to change how the organization behaves if that’s the prevailing culture.


(It’s no different from personal change as to global systemic change, there is a formula of sorts)


Imagine that incredible momentum that had to be created just to create that level of status quo!


So the question is…


What happens when you, as a leader, who has always looked upward in the organization for guidance and experience, becomes more awakened and conscious?


When you have burning questions inside, about who you are and what you’re meant to do…


You then effectively become a virus that is about to infect the organizational immune system.


Anti-bodies like “a-hole managers”, procedures, policies, politics and the grind of day-to-day meaningless work will eat away at your will and your energy.


You feel like the disruptor of the status quo, maybe not alone in thinking, but definitely alone in action.


Chewed up and churned out into burnout conditions.


And you may think you’re a square peg in a round hole, but the reality is you’re a wrench thrown into a very well oiled self-preserving machine.


Sorry to say this - your moral righteousness will bring you into a pointless fight because you’ve just successfully subscribed yourself as a victim to your circumstances. *ouch*


The good news,It’s not a new problem.


However, it’s an extremely complicated one in a 21st century context when life is going at hyper speeds and we’re all so hyper connected.


You’re awakening to deep questions inside that most people have brought to their deathbeds centuries before you...


And it’s not immune to how it’s impacting the modern day workforce.


As an observer and strategist navigating the future of work, education and philanthropy, it’s turned into a very interesting transitory point…


If the organizational culture and beliefs only looks at people like assets, tools and some form of capital; then by nature there is an organization Ego at play that means it has the intention to have power over you.


To me, that’s a modern day manifestation of slavery - and an environment opposite to that of what would be empowering for you (and the planet)


The good news, things are changing.


It’s also changing relatively rapidly at a pace of something within your lifetime and within a generation…


While it’s not in a few years, I promise you that getting through this for yourself will leave a legacy for those to follow.


It’s a social movement. #FutureofWork


If you’re a conscious leader, then chances are you are either creating a more conscious company and looking at how not to repeat the staggering levels of disengagement in your organization


Or you’re looking to transition to one that better aligns to who you are, who you want to become and what you want to do that will ultimately fulfill you.


#FutureofWork is a path for a #BetterWorld


That’s where the Burnout Clinic can be a catalyst to this transition.

Unlike a traditional HR function in unconscious companies, which role is to protect the company from you…


Our goal at the Burnout Clinic is to fully connect you to who you are, your purpose, talents and skills and empower you with the skills to craft meaningful work for yourself.


We use leading edge clinical and therapeutic processes and holistic practices to help you rapidly release the limiting beliefs, decisions and emotional baggage that is holding you back.


From there you gain the ultimate resources to best determine how you can navigate and fit into your existing organization and lead change within…


Or easily connect with organizations - possibly even creating your own, to express your purpose, talents and skills as a meaningful career.


Imagine now you have a safe space that you can go to that helps fit the experiences from any organization with who you are, what you want to do and what you want to achieve in your career as a meaningful area of your life.


That’s the type of add-on HR service we strive for you and your organization.


If that is a type of HR service that you’re looking for, or something you’d like to see in your organization, then please feel free to book an appointment with us and we look forward with how we can assist you.

A little about me... Hi! I'm Duncan So, Executive Director at, the Founder & Chief Catalyst of Phinklife, a Systems Change Agency, and the Head of Global Education at the Phinklife Institute for Social Impact empowering leaders for social impact.

Want to breakthrough your burnout and creating meaningful work for yourself or your organization? Start here at: